Working with your Web Designer doesn’t have to be a total nightmare, from years of experience I’ve learnt some of the common mistakes business owners make when enlisting website design services to build the ideal online platform. When done right the finished product can add so much value to your business and things typically go wrong when the following five things aren’t considered
1. Ensure you share similar thoughts about company Goals
Even If you’re working together along with your internet Designer to make sure the look and feel of the website meets your vision, things can still fail if you both have different senses of their end objective. That’s why it’s important that all parties have a good idea about exactly what the site business aims are. These business objectives will work as a defensive measure against which you can measure conclusions being made in the creation of your site.
All parties don’t simply need to share a frequent perspective of the company goals, they also should agree on precisely who the target audiences will be.
2. Make sure that the target market is obviously defined
Do everything in your power to clearly convey as much information about your customers as possible for your web designer. That is where acquiring the web designer to do some usability testing is valuable. Even better, encourage a web designer to perform this usability testing with your current customers. This way he or she’ll find a crystal-clear comprehension of what makes your customers tick.
If the web designer doesn’t fully comprehend the goal audience, they may easily present the whole website in the incorrect way.
But, it’s important to note that it isn’t just the designer that requires a firm grasp of their target market. You do also. Perhaps you already believe you’re doing it right. However, unless you’re meeting customers on a daily basis, it’s still worth engaging in any respect, with testing. You might be surprised exactly how different your customers are out of your preconceptions.
3. Do not overwork the layout
A Frequent problem I see happen on many design jobs is that the site owner is overworking a layout. That is something most web designers have learnt to not do, chiefly because they’ve had it drummed into them in their junior years. But because most site owners don’t come from a design history they frequently fall into this timeless layout snare.
Since design is subjective, you can never make the Ideal layout. However, your desire to attain perfection contributes to tweak after tweak; so as to get it ‘just right’. The problem is that you can’t get it ‘just right’. You will get it to a level that you personally like it, but does this mean it’ll do the task and invite users to complete your calls to act?
A related Issue is that site owners frequently have the understanding you get one shot at getting the layout right. That’s not the situation. In fact, frequently the perfect method to get the mythical ‘ideal layout’ is to place something live and observe how users interact with this. Then it is possible to refine and tweak based on sound data as opposed to private opinion.
That brings me to a few of the largest problems of this designer/client relationship. Website owners must be operating in long-term partnership with designers!
4. Work as a continuing partnership
Most site owners commission a web designer to redesign T=their site and walk away. This prevents any type of continuing evolution of the website based on user investigation.
I have discussed this issue with many web design companies; some of the best opinions I heard on this is from Tondo a Melbourne based website design company; their onus was “site owners ought to be working with and using their web designers on a regular, monthly basis”. This allows for a continuous program of refinements that will ultimately prevent the huge price of regular redesign.
When you have employees throughout your organisation upgrading website content, with social websites or using other electronic tools, they require training.
5. Focus on issues not solutions
Ultimately, I think it’s extremely important to clearly specify (and adhere to) your own respective characters. I feel it’s the site owners job to recognize issues and for the web designers to fix these issues.
However, often times, it does not work out like that. The site owner sees an issue (e.g. the color scheme isn’t suitable for his viewers) also informs the designer how matters ought to be shifted (e.g. vary from pink to blue). On the other hand, the web designer is none the wiser as to what the underlying issue is. He simply knows the customer now wants the website gloomy. This makes it impossible for your web designer to indicate alternative solutions which may be better. In a nutshell, the site owner becomes the programmer and also the web designer becomes a tech implementing the layout.
This can be both a waste of their abilities of this web designer and damages the connection between the two parties. The internet designer becomes disenfranchised and loses interest in the undertaking.
So, there’s my top five tips, do you agree? If you’ve got some good suggestions leave them in the comments and I might write another article on this. While the five above are important, there’s countless other bits of advice I’ve missed. The best tip I’ve heard however is this one;
“Don’t be a dick, treat your designer like a business partner”
Additionally, always remember to ask the right questions before going into the relationship with a web designer. As the wrong or a bad designer will lead to a frustrating relationship regardless